Final logotype
Previous to the current masthead I was using a really bad logotype that I made in college from parts of an unfinished font. It was fat, clumsy, and just not very sophisticated. At the time I was working on a clean and simple redesign for the Okay Type website and marketing materials. I decided to contrast the minimalism with a fancy new script logo.
The process was pretty straight forward. I began with loosely drawn pencil sketches on vellum, focusing primarily on structure – exploring basic shapes, how things connect and flourishes. (Sketches A-C)
Sketch A
Sketch B
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